Every Zora creator can link their X, Farcaster, Instagram and TikTok accounts to their coin, so Zora’s data already knows how big each creator’s audience is and how many people hold the coin. Daybreak collects both every hour for the coins in Zora’s most valuable, trending and most traded lists. On 19 September, 155 of those creators had at least 1,000 followers on a linked account and at least one holder. Grouping them by where their biggest audience is gives a clear pattern.
| Biggest audience on | Creators | Median followers | Median holders | Holders per 1,000 followers |
|---|---|---|---|---|
| Farcaster | 25 | 5,500 | 470 | 26.6 |
| X | 106 | 6,900 | 91 | 7.0 |
| 16 | 70,000 | 137 | 4.0 | |
| TikTok | 8 | 51,000 | 233 | 32.1 (too few to read) |
A smaller audience with more holders
Creators whose biggest audience is on Farcaster have the smallest followings in the table and the most holders: a median of 5,500 followers and 470 holders, against 6,900 followers and 91 holders for creators led by X. Instagram-led creators have by far the biggest audiences, a median of 70,000, and convert the fewest of them.
The likely reason is the path from follower to holder. A Farcaster follower usually has a wallet already, often inside the same app, and a Zora coin can be bought without leaving the feed. A follower on X or Instagram who likes a creator’s work still has to find Zora, set up a wallet and fund it before they can hold anything. Each of those steps loses people.
What the numbers don’t say
These are medians, and the spread around them is wide. The middle half of Farcaster-led creators runs from 7 to 124 holders per 1,000 followers; for X-led creators it runs from under 1 to 50. It’s also a correlation, not an experiment: creators who build on Farcaster may be more crypto-native in everything they do, and that would show up here too. TikTok’s eight creators range from almost none to hundreds of holders per 1,000, which is too few and too scattered to compare.
Two limits come from the data itself. Follower counts are what Zora has on file for accounts a creator linked, so an audience that isn’t linked counts as none. And the sample is the creators in Zora’s own lists, which lean towards coins that already trade.
What a creator can do with it
- Link every account on Zora. Zora can only count audiences it can see, and the linked accounts show new visitors where else to follow you.
- If your audience is mostly on X or Instagram, the work is the bridge. The audience is real but mostly not onchain yet, so the posts that move holders are the ones that make buying easy: where the coin is, and why hold it.
- Post where a follower can buy in one tap. On Farcaster and in the Base app a coin is a tap away from the post, and that is where the conversion numbers are highest.
To see your own numbers, check your coin on Daybreak: it puts your linked followers next to your holders, compares them with Zora’s top creators and suggests the next step that fits. It works for any Zora profile, and it’s free.
About the data
Daybreak is a free, open-source analytics site for Zora creator coins built by Rebel Studios, not affiliated with Zora. The numbers here are a snapshot from 19 September 2026: creators with 1,000 or more followers on a linked account and at least one holder, grouped by their largest linked account. The code is on GitHub.